📅 Ultimate April 2025 Video Content Calendar for Real Estate Agents
- Brandon Monzyk
- Apr 1
- 5 min read
Looking to show up consistently on social media this April without running out of ideas? We’ve got you. This daily video content calendar is packed with creative prompts, seasonal hooks, and just the right sprinkle of holidays (hello, National Burrito Day 🌯). Every idea includes a quick script and a tip to help you film fast and post confidently.
Week 1: April Kicks Off With Energy
April 1 – April Fool's Day🎥 Video: Real Estate Myths Debunked (Funny Edition)💬 Script: "You don’t need a crystal ball to predict the market—but it helps, right? Let’s bust a few myths while I try to keep a straight face."✅ Tip: Make it funny—lean into satire and use a trending sound.
April 2🎥 Video: 3 Spring Cleaning Tips to Add Value to Your Home💬 Script: "Spring cleaning isn't just for your closet—here’s how it can actually boost your home's value." ✅ Tip: Use quick cuts of before-and-after or favorite cleaning hacks.
April 3 – National Burrito Day 🌯🎥 Video: Building the Perfect Burrito... er, Home💬 Script: "A home—just like a burrito—needs the right ingredients. Let’s talk layers: location, layout, and that spicy kitchen." ✅ Tip: Go full foodie—film from a burrito spot or with props!
April 4🎥 Video: Friday Feature: Dreamiest Kitchen of the Week💬 Script: "This kitchen had me at backsplash—let’s take a tour of a space that cooks up some serious design goals." ✅ Tip: Use dramatic music or voiceover to play it up.
April 5🎥 Video: Open House Walkthrough with a Twist💬 Script: "We’re not just walking through this house—we’re doing it in reverse. Let’s see if you can guess the layout before the reveal." ✅ Tip: Try a reverse walk or use a drone shot to open.
April 6🎥 Video: Sunday Setup – What’s Ahead This Week💬 Script: "Here’s what I’ve got on deck this week—closings, showings, and maybe even a margarita." ✅ Tip: Keep it relaxed and casual, like chatting with a friend.
April 7🎥 Video: Mortgage Monday: 3 Loan Types Explained Simply💬 Script: "FHA, VA, conventional—it’s a lot of letters. Here’s what they actually mean for you." ✅ Tip: Use props or drawings to break down loan types simply.
Week 2: Pets, Mistakes & Market Savvy
April 8 – National Pet Day🎥 Video: Best Pet-Friendly Features in a Home💬 Script: "Got pets? Here are 3 home features they’ll love almost as much as you." ✅ Tip: Feature your pet if you have one—or a client’s with permission.
April 9🎥 Video: 3 Things Buyers Always Forget to Check💬 Script: "From water pressure to cell signal—don’t skip these sneaky but important things during a showing." ✅ Tip: Film live from a showing and make it interactive.
April 10🎥 Video: Local Business Shoutout💬 Script: "One of my favorite coffee spots in [Neighborhood]! Great vibes and even better lattes. Let’s support local!" ✅ Tip: Tag the business and film onsite to boost reach.
April 11🎥 Video: Before and After: A Mini Home Makeover💬 Script: "A little paint and staging goes a long way. Let me show you this glow-up." ✅ Tip: Speed up the footage or do a satisfying reveal.
April 12🎥 Video: What $500K Gets You in [Your City]💬 Script: "Ever wonder what half a million buys you in [City]? Let’s go inside this beauty." ✅ Tip: Use the carousel format or swipe-through if using stories.
April 13 – Sunday Funday🎥 Video: Real Estate Bingo – Things I Always Hear at Showings💬 Script: "If I had a dollar every time someone said ‘open concept,’ I’d be retired. Let’s play Real Estate Bingo!" ✅ Tip: Use a bingo overlay graphic and trending audio.
April 14🎥 Video: Buyer Mistakes to Avoid in Spring💬 Script: "Spring market is wild. Here’s how to stay smart, not sorry." ✅ Tip: Make it punchy with emojis or checklists on-screen.
April 15 – Tax Day🎥 Video: Homeowner Tax Perks You Might Be Missing💬 Script: "It’s Tax Day! Let’s chat about mortgage interest, deductions, and what to bring to your CPA." ✅ Tip: Collaborate with a tax pro for bonus credibility.
Week 3: Personality, Stories & Engagement
April 16🎥 Video: Behind the Scenes: A Day in My Life💬 Script: "Real estate looks glamorous... but here’s what a Tuesday actually looks like. Spoiler: lots of coffee." ✅ Tip: Stitch together clips of errands, showings, admin work.
April 17🎥 Video: Ask Me Anything (AMA)💬 Script: "You asked, I’m answering! Today’s question: ‘Should I wait to buy?’" ✅ Tip: Use the IG question box a few days before to collect topics.
April 18🎥 Video: Most Unique Home I’ve Ever Toured💬 Script: "I once toured a house with a full pirate bar in the basement. True story. Let’s talk unique features I’ll never forget." ✅ Tip: Tell a great story—even better with photos!
April 19🎥 Video: Fast Facts: Market Stats for April💬 Script: "Here’s what’s happening in [City] right now—listings, average prices, and what it means for buyers and sellers." ✅ Tip: Use bold text or animation for visual pop.
April 20 – Easter Sunday🎥 Video: Spring Blessings and Why I Love This Community💬 Script: "Wishing you peace, family time, and sunshine today. Here’s why I love this community so much." ✅ Tip: Include shots of local spring scenes or community events.
April 21🎥 Video: Why Staging Matters (with Examples!)💬 Script: "This exact home, staged and unstaged. The difference? Night and day." ✅ Tip: Use photo comparisons and stats if you have them.
April 22 – Earth Day🎥 Video: Eco-Friendly Home Upgrades that Add Value💬 Script: "Going green = saving green. Here are upgrades buyers love that help the planet too." ✅ Tip: Mention smart thermostats, insulation, solar, etc.
Week 4: Recaps, Wins & Interactive Fun
April 23🎥 Video: Funny Showing Story (Keep it Light!)💬 Script: "One time, I opened a closet door and… well, it wasn’t a closet. Here’s a funny showing story you’ll love." ✅ Tip: Keep it respectful but entertaining.
April 24🎥 Video: Top 3 Neighborhoods for First-Time Buyers💬 Script: "If you're a first-time buyer, these 3 neighborhoods check all the boxes." ✅ Tip: Highlight affordability, walkability, and amenities.
April 25🎥 Video: Favorite Home Feature of the Month💬 Script: "This house has a secret room behind a bookshelf. Need I say more?" ✅ Tip: Keep it dramatic—slow pan, surprise reveal.
April 26🎥 Video: Real Estate Pop Quiz💬 Script: "How much do you really know about buying a house? Take my 30-second quiz and find out." ✅ Tip: Use quiz-style graphics or polls.
April 27🎥 Video: Sunday Recap + What’s Coming Next Week💬 Script: "This week was all about buyers—next week, we’re diving into the listing side! Here’s what’s coming." ✅ Tip: Share highlights of the week in quick edits.
April 28🎥 Video: Why Pre-Approval is a Superpower💬 Script: "Want to win your dream home? Pre-approval gives you a serious edge. Here’s why." ✅ Tip: Use superhero theme or analogy.
April 29🎥 Video: Client Win of the Week💬 Script: "This family closed on their first home—after 7 offers! Let’s celebrate their win." ✅ Tip: Get permission to share a quick clip or photo.
April 30🎥 Video: April Recap + May Sneak Peek💬 Script: "April flew by! Here’s what we covered and what to look forward to in May." ✅ Tip: End with a CTA—“DM me for my May buyer/seller guides!”
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