Did you know Myspace was founded in 2003? Facebook followed the year after, with Twitter on their heels in 2006, 15 years ago. That’s 15 years of viral videos, selfies, and status updates. Myspace may have disappeared, but now we have Instagram, Snapchat, and Periscope to take its place. That teenager who experienced the first smartphone is now upwards of 35 and now uses it for everything from ordering food to buying their first home.
Close to half of the world’s population (3.03 billion people) are now on some type of social media. But what does that mean for brands looking to make a splash in 2018? Platforms are now aware more than ever of their power to reach the world, and you better believe they’re making it harder and harder for marketers to be heard organically.
Beyond spending ad dollars, improving the content that your brand is sharing should top of mind. Consumers know social media because they have had it in their pockets for 15 years, which means they have become shockingly good at spotting an ad (and scrolling right past it).
Without further ado, here are the 3 Social Media Secrets You Can’t Live Without when it comes to getting your message out there in 2018.
The average person will spend nearly two hours on social media every day, which translates to a total of 5 years and 4 months spent over a lifetime. That’s more time than spent eating and drinking, socializing, and grooming! With that kind of traffic, it’s important that your brand gets a chance to be heard every day. Consistency is key, not only because it increases the likelihood that you’ll be seen in the algorithm, but also because it sends the message that you show up and are serious about spreading the message about your product or service.
Step In Front Of The Camera
Often brands will fall into the trap of only sharing their product/service. We get it! We’re proud of our work and we want to use the power of social media for our business. But guess what? The thing that makes your brand special isn’t your product or service because there are likely others in your industry providing similar things. What they don’t have is you! So snap a selfie! Take a photo at that event! Don’t be afraid to step in front of the camera because once you do, you’ll notice your posts will perform better. Why? People want to support you!
Use Fantastic Imagery
The novelty of social media has worn off. Consumers know good imagery because they’ve seen it transform from Saturday morning cartoons to 3D virtual reality and artificial intelligence. The days of posting boring content are over. Spend time thinking about what kind of posts you like engaging with. Is there a person in the photo? Is it a video or an image? Did I connect with a person, feeling, or particular cause?
Of course, we can help you with these things at Square One Media Productions. We specialize in creating beautiful imagery for our clients, and we’d love to help you too. Still have questions about what you can be doing to step up your game?
Contact us today! Info@squareonemediaproductions.com