Close to half of the world’s population (3.03 billion people) are now on some type of social media. But what does that mean for brands looking to make a splash in 2018? Platforms are now aware more than ever of their power to reach the world, and you better believe they’re making it harder and harder for marketers to be heard organically.
Beyond spending ad dollars, improving the content that your brand is sharing should top of mind. Consumers know social media because they have had it in their pockets for 15 years, which means they have become shockingly good at spotting an ad (and scrolling right past it).